Here's what to Expect at Fashion Night Out Tokyo (#FNOJP)
Updated: Apr 9, 2019
Fashion Night Out Tokyo is having its 10th anniversary, this Saturday 9/15!
And while they'll probably pop in some amazing surprises, including Gucci reopening in Aoyama and Prada launching a new (ugly ass) coat line on the same day, you could miss a lot and do a lot of unnecessary walking if you don't understand what is going on.
From a 3 year veteran of the event, here's a how-to guide to getting the most out of your walking around, while enjoying the atmosphere, and scoring some worthwhile swag at Fashion Night Out Tokyo!
#1 Get the Official FNO MAP and Check the Official Facebook Event
The site and map will list a lot of the available swag items, and you can get a list of the participating stores, pick your favs to visit, and choose in what order for the day. The map is available online HERE. And the official webpage is HERE.
#2 Arrive Early
While the main festivities don't start until 5 PM (that's when sales and other FNO related deals can start). There are some special items that it is best to arrive early if you want to score them or avoid a line. I arrived at 2 PM last year and there was no line for designing a custom FNO bag.
#3 Skip the Ceremony
Unless there is someone, like Naomi Watanabe (she's guest this year), or something that you really want to see at the opening ceremony, skip it. Last year, Vogue had a V. I. P. lounge that you could enter by filling out a survey long before the 5:00 PM start time. It was small and chill, with a DJ, some drinks, and a few snacks. But it was heaven for a girl that rarely wears heels(me), as my dogs were already barking.
#4 Find a Line and Stand in It
There is usually something interesting at the end of it, like swag. Started at a wedding jewelry shop, called Sora and had no idea how cute the rings were going to turn out. Plus they took really fancy photos of you with your rings to promo their services. One of the few times a photographer hasn't had an issue with my skin in fading light.
Alternative #4 Get walk-wasted.
Many stores will have cocktails or beer, so get a nice buzz on a Saturday night stroll looking at SUPER expensive shit. JUST remember to hide your credit card so you don't make any drunken purchases. Omotesando and Aoyama are the last places you want to go drunk shopping.
There! That's my simple guide to enjoying Fashion Night Out Tokyo.
If you're not too tired after steps 1 through possibly 4, there are usually after parties for the event.
But if I know myself, my cute ass is going home to massage my aching feet. Have fun kids and don't forget to donate to the charities.
There's a link to my Youtube video about last years #FNOJP below.